Pandora buys analytics firm to get extra out of your streaming knowledge
In an effort to serve up its music strategies, Pandora collects listener knowledge based mostly on these thumbs up and thumbs down votes you faucet in. The music streaming choice introduced at the moment that it acquired Subsequent Huge Sound: an analytics firm that may assist flip that knowledge into invaluable advertising (learn: advert) gasoline. Subsequent Massive Sound gives the instruments to correctly break all of that consumer information down — particularly with regard to social media chatter — for artists, labels and others. You might not have heard of Subsequent Massive Sound, however you might have seen its work: the corporate supplies the stats for Billboard’s charts, together with the Social 50. Pandora already had its personal instruments for artists to look at consumer knowledge, and now it joins the likes of Spotify and Apple by bringing in outdoors assist to make its stockpile of information extra helpful. In case you’ll recall, Spotify swiped Echo Nest final yr, an organization that makes use of music evaluation to energy radio choices for Rdio and others — just like Pandora’s Music Genome Undertaking.