Panasonic needs to bombard you with ‘Minority Report’ type in-retailer advertisements

Panasonic wants to bombard you with 'Minority Report' style in-store ads

There is a scene in Minority Report the place Tom Cruise, on the run, hides in a division retailer. Sadly, the billboards that line the partitions learn his eye print and start screaming his identify at each flip. We might have seen that sequence as a nightmare of consumerism gone fallacious, however Panasonic’s clearly been taking notes. The corporate has teamed up with Photon Interactive (nope, us neither) to personalize the digital signage that you simply discover in shops. The thought is that an individual would stroll into a store and a Panasonic show would supply up personalised adverts, tailor-made gives and different methods to half us from our cash. There isn’t any phrase on how shut we’re to seeing these methods in actuality, however the pair advised TechCrunch that they are working with a couple of “early companions” to check this out. Let’s simply hope that the duo do not pay money for your shopping historical past or else everybody else in Sears goes to know what you Google for at night time.

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Panasonic wants to bombard you with 'Minority Report' style in-store ads

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