'Outcast' trailer forces you to maintain your eyes closed
Cinemax’s new present Outcast debuted on Friday. If the common trailer did not persuade you to tune in, perhaps this interactive one will do. Created by digital advertising company SapientNitro, the trailer makes use of eye-monitoring and 3D audio to allow you to expertise a “demonic possession.” (Outcast could be very a lot about demons, each literal and figurative).
The setup is straightforward: the trailer is hosted by itself website, and requires a pair of headphones and a webcam. Together with your permission, it makes use of your webcam to detect whether or not your eyes are closed or open. Together with your eyes closed, you hear narration, creepy noises and the like; together with your eyes open, you will see flashes of visions principally pulled from the common trailer and first episode. It primarily forces you to maintain your eyes closed with a purpose to progress, and makes positive everybody that watches it will get into the correct state of mind to take action.
A phrase of warning: earlier than I might view the trailer, I needed to rectify a few issues. First, I’ve means an excessive amount of hair, and second, I put on glasses at my pc. These issues mixed meant the attention monitoring did not actually work. With my glasses off and utilizing my headphones as a makeshift hairband, although, the attention monitoring labored simply high-quality. For what it is value, a colleague with glasses and a extra affordable haircut additionally skilled points.
The interactive trailer is nice promotion for the present. Should you did not know, Outcast is predicated on the comedian of the identical identify, which was created by The Strolling Lifeless author Robert Kirkman and artist Paul Azaceta. As TV present launches go, Outcast‘s has been pretty revolutionary: the pilot episode streamed on Fb Reside outdoors of North America, and was the primary TV present to take action. It airs Fridays on Cinemax at 10PM, and worldwide on Fox.