On-demand Alcohol Supply Startup Saucey Drinks To $four.5 Million In Seed Funding
Los Angeles-based mostly on-demand alcohol startup Saucey has delivered good occasions in a bottle since 2013 however held off elevating VC funding until now. The service simply pulled in $four.5 million in seed cash to make its platform extra environment friendly.
Saucey origins start with three buddies who labored collectively and appreciated to imbibe after an extended day. Founders Chris Vaughn, Daniel Leeb and Andrew Zeck have been toiling away at messaging startup TextPlus when the thought hit them they could possibly be delivering booze to the larger L.A. space.
The story goes that Vaughn needed a glass of wine after work in the future however came upon he was out of the stuff and too drained to go to the shop to get some. He got here up with a marketing strategy to deliver wine and spirits to anybody’s door in beneath an hour and enlisted his buddies to work nights and weekends constructing it out behind one other pal’s bar.
Vaughn and his co-founders aren’t the primary to provide you with this concept. Thirstie, an alcohol supply startup headquartered in New York that additionally delivers in L.A., does just about the identical factor as Saucey. Customers choose from numerous intoxicants listed on the app after which a runner goes to the liquor retailer to select up and ship the order. Nestdrop, one other Los Angeles startup, delivers each alcohol and marijuana. Nestdrop solely delivers alcohol in L.A. however takes ganja orders in 9 different places.
— Chris Vaughn, Saucey
Saucey expanded past L.A. this yr to San Diego, San Francisco, and Chicago. In response to the startup, it now represents greater than forty % of a few of its retail associate’s income and experiences a 20 % month-over-month income progress price.
Blumberg Capital led the spherical, with participation from Construction Capital and Altpoint Ventures, T5 Captial and HashTagOne. A number of angel buyers from Hollywood’s leisure sector similar to Scooter Braun, Phil MacIntyre, Nick and Joe Jonas and E Information! co-anchor Terrence Jenkins additionally participated.
The plan going ahead is to make use of the cash to enhance customer support and improve gross sales by optimizing the backend of the app.
“Saucey couriers at present can run as much as six deliveries per hour,” Vaughn advised TechCrunch. “We plan on maximizing our infrastructure so couriers can earn extra money per hour, supply occasions will get even quicker for patrons, and the choice will go nicely past the place we’re as we speak.”
The startup additionally intends to dedicate a number of the funding to “personalization, and tailoring the expertise to particular person consumer’s buying wants in a significant approach,” in line with Vaughn.