Obama Was An iPhone Fanboy Earlier than Everybody Else

Obama Was An iPhone Fanboy Before Everyone Else

2007 Apple was the very embodiment of secrecy. In the event you didn’t have an Apple worker badge, you in all probability had no concept what was coming subsequent.

Until you’re a senator from Illinois with damned good odds of turning into the president of the USA, that’s. Then you definitely get to play with the iPhone earlier than the remainder of the world.

David Axelrod, chief marketing campaign adviser to Barack Obama throughout his 2008 marketing campaign, is writing a memoir of his time in politics. He briefly touches on a gathering between Obama and Steve Jobs, and 9to5Mac discovered a quote:

In 2007, Obama obtained a sneak peek on the iPhone throughout a personal assembly with Apple’s Steve Jobs. “If it have been authorized, I might purchase a boatload of Apple inventory. This factor goes to be actually massive,” Obama stated after the assembly.

The iPhone has modified rather a lot since then, in fact. The iPhone of 2007 was 2G solely, and with not a single (native) third-social gathering app past what Apple offered. However the basis for the various iPhones that adopted was there — and Barack Obama appreciated it.

For reference: across the time Barack Obama was half-joking that he wished he might make investments, Apple inventory (adjusted for current inventory splits and what not) was round $14. At present, it’s value a bit over 8x that.