Oakley cooking up its personal sensible glasses, hoping to trump Undertaking Glass with improved fashion
Oakley’s Thump glasses have not precisely succeeded in keeping off the competitors in terms of moveable music playback, however that is not stopping it from working feverishly to develop the subsequent spherical of vaguely clever eyewear. CEO Colin Baden advised Bloomberg that the corporate has been toying with methods to venture info onto sun shades since 1997, hoping to start out by augmenting the world of sports activities earlier than finally mixing into extra consumery pursuits with shades that would run solo or pair up with a smartphone. Performance is simply a part of the puzzle, says Baden, as aesthetics play an essential position. “Individuals get very specific once they put stuff on their face.” This, maybe, explains the shortage of gross sales of the aforementioned Thumps.