NYT Now curated information app goes free, ending a subscription experiment
Say goodbye to the $eight a month curated information app NYT Now, and say howdy to the free, advert-supported information app of the identical identify. Greater than a yr after launching NYT Now, which was principally a means for the New York Occasions to check out a reasonable subscription providing, the paper is altering course. The essential gist of the app is identical: It serves up a hand-picked choice of NYT tales, that are constantly refreshed all through the day. This time round, the paper’s editors are additionally highlighting tales from across the net, which makes NYT Now really feel extra like a social information app like Feedly or Flipboard. The revamped app is yet one more signal that the NYT is making an attempt to be nimble in a time the place main newspapers are struggling to carry onto subscribers and keep related.
Whereas we by no means acquired official stats on how many individuals subscribed to NYT Now, reviews pegged the quantity round 200,000 — not precisely a hit. It is also unclear what number of of these individuals have been present New York Occasions subscribers. So what went improper? At $eight a month, NYT Now was solely barely cheaper than the paper’s different digital choices, which vary from $15 to $35 a month. Positive, it was pretty cheap, nevertheless it’s robust to get shoppers to cough up something for content material lately. By going free, the Occasions opens up Now to a far bigger viewers, and it might even find yourself making extra from promoting than it will from a handful of subscriptions.
Sadly, there’s nonetheless no Android model of NYT Now. Bt now that that the paper is not counting on subscriptions, there’s a greater probability we’ll see the app on different platforms.