Now On Android, Handpick App Helps Consumers Create Higher Grocery Lists
Handpick lets you determine what dishes you can also make with a number of elements, nevertheless it aspires to be far more than a recipe discovery app. With the info gleaned from its customers and by combing by way of hundreds of thousands of meals postings on social networks and the online, Handpick hopes to assist e-commerce corporations deal with the meals and beverage market.
The corporate simply launched its first Android app (its iOS app got here out in January) and has raised a $three million Collection A from buyers together with Clearvue Companions, Cathay Capital, and Jean Pascal Tricoire, the International CEO of Schneider Electrical.
Handpick’s co-founders are Payman Nejati, Joel Wang, and Jean-Pierre Chessé, who was previously founder and CEO of SINODIS, one of many largest meals importers and distributors in China.
Nejati says Handpick is already in discussions with e-commerce companions, however can’t disclose who they’re till agreements are finalized.
Groceries are a probably large vertical for e-commerce corporations within the U.S. (analysis agency Packaged Information estimates the market can be value $one hundred billion by 2019) , however they nonetheless face a number of vital hurdles. In response to a report by BI Intelligence, simply 15 % of American adults have purchased meals on-line, and e-commerce gross sales account for a meager one % of complete meals and beverage gross sales.
Challenges embrace the problem of storing after which delivery perishables, in addition to the grocery business’s notoriously low margins.
Handpick’s founders declare its knowledge will assist e-commerce corporations by giving them perception into what gadgets clients buy probably the most and the way they use them. Nejati declined to offer particular numbers, however says Handpick has reached a six-determine consumer base since its iOS app launched in January and hopes to hit a million by the top of the yr.
“Companies like [Chinese grocery site] Yihaodian, Google Recent, and Instacart are preventing a commodity warfare of shifting items from level A to level B, however what are know-how corporations doing to assist shoppers store higher? We’ll by no means be a supply, logistics, or warehouse firm, however we’ll reply the query of ‘what ought to I purchase once I look on-line?’” says Nejati.
“The best way we reply that’s totally different than conventional websites as a result of we don’t base solutions on cooks and meals bloggers solely,” he provides. “We take a look at social media and international meals consumption and are hoping to combination a billion consumer-generated meals posts to assist individuals store smarter.”
The corporate, which already has workplaces in San Francisco, Shanghai, Hong Kong, and Manila, can also be targeted on progress in China, the place the 2 largest e-commerce corporations, Alibaba and JD.com, are busy beefing up their on-line grocery choices to match demand by shoppers, who’re eager on imported gadgets due to considerations concerning the security of regionally produced merchandise. Handpick plans to localize its app for Chinese language customers quickly.
When Handpick was based in October 2013, its database included 10,000 components and one hundred,000 recipes collected from Instagram, Pinterest, recipe websites, and meals blogs. Now the startup has 100 million posts in its knowledge base and claims to combination three million new posts each day.
To make certain, not all of them have precise recipes. For instance, a few of meals posts are simply Instagram pics that occur to have all components tagged. Dishes proven, nevertheless, are easy to recreate.
Nejati says Handpick differs from different recipe discovery apps and websites like Yummly and Foodily as a result of it’s aimed toward individuals who need to discover easy meal recommendations, as an alternative of extra complicated recipes they could wait till the weekend or a cocktail party to organize.
He provides that most individuals depend on 4 to 5 staples that they base their different meals purchases round, and knowledge from Handpick might help e-commerce corporations determine what gadgets to advertise.
Customers choose a mixture of components from a menu within the app, which then exhibits what they will make and 5 complementary elements, a useful device for individuals who have to go grocery purchasing and need to purchase issues that may assist them use merchandise they have already got of their kitchens.
“When you examine on Instagram and search ‘kale,’ you get 1.1 million outcomes, however you possibly can’t add a second ingredient or key phrase,” says Nejati. “You’ll be able to’t acquire it and reserve it to prepare dinner for later. Everyone seems to be producing knowledge is it’s not searchable. Our brief-time period plan is to point out each single consumer how you can store smarter.”
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