Notey Raises $1.6 Million For Its Matter-Targeted Weblog Listing
Notey, a Hong Kong-based mostly startup that desires to assist web customers uncover extra unique content material and blogs, has closed a $1.6 million seed spherical to construct out its service.
The service itself is akin to an RSS reader at first look, however with an emphasis on discovery and curation — and a very slick design. The likes of Feedly and co present a spot for customers to learn their favourite web sites and blogs, however Notey is an choice when you don’t needed know what you need. The service showcases content material utilizing greater than 500,000 curated subjects. Customers can choose these that they like, learn sources inside them or pull them into their residence-display for straightforward entry.
Notey founders Catherine Tan and Kevin Lepsoe (a husband-spouse duo, no much less) stated that they combed by way of greater than 1 million blogs and web sites, whittling that quantity right down to round 750,000 authoritative content material sources. The primary concept is to floor the type of studying that’s buried past the primary of Google’s search outcomes web page.
“Once you Google particular subjects, a variety of the content material is basically hidden,” Tan informed TechCrunch in an interview. “We’re one of the best of the lengthy tail that exists within the blogosphere.”
The thought for the service got here final yr when the couple tried to seek out journey info earlier than embarking on a visit to Southeast Asia. Annoyed by their incapability to seek out the proper journey blogs, they determined to construct a subject-led content material service.
Notey’s classes and subjects are designed to let customers drill down into element and sustain with information on no matter pursuits them, or pull up details about a specific difficulty. Apart from the online service and iOS app, every matter additionally incorporates an choice to subscribe by way of e-mail for future updates and tales.
That additionally extends to manufacturers. Adidas, for instance, has a reasonably busy web page that includes blogs and tales from throughout the online.
Notey isn’t being profitable at this level, nevertheless it definitely looks like model involvement could possibly be one space ripe for monetization. Manufacturers care about what’s being stated about them, so naturally a service that collects or curates opinion in a single place (and in full public view) might be of curiosity.
Tan and Lepsoe stated they’ll attain out and work with manufacturers, however that they don’t seem to be at present trying to generate income from them, or by another means.
“Our close to-time period focus is on consumer acquisition and expertise,” they stated.
“However, there are many methods we might monetize,” Tan added. “There’s lots of intent round studying. For those who search for wedding ceremony blogs, for instance, that in all probability means you’re going to get married” and that presents alternatives.
For now although, the duo are targeted on increasing the Notey workforce to 10 individuals, and creating an Android app to increase the service’s attain. They could additionally open a small presence in San Francisco, however Lepsoe admitted that an workplace in Hong Kong helps to retains prices low at this level.