Nokia needs different corporations to pay for its iconic model
Nokia might have bought its smartphone line to Microsoft, however it held on to one of many crown jewels: its model. The Finnish firm has the world’s 98th most precious identify at round $three.2 billion and plans to revenue by licensing it to different corporations, together with its know-how and patent portfolios. In a presentation (PDF) Nokia Applied sciences President Ramzi Haidamus stated that the corporate is free to license its identify to any non-telephone merchandise, so long as “the model is related.” There was no point out of the businesses it might work with, however Haidamus stated that the product would wish to appear to be it was made by Nokia.
Due to its cope with Microsoft, Nokia is restricted from utilizing its identify on function telephones for an additional ten years, however is free to license its identify to its personal or different corporations’ smartphones after 2016. In the meantime, Microsoft has stopped utilizing the Nokia model in favor of Lumia beginning with the brand new Lumia 535. Nevertheless, Nokia stated that it has no plans to enter that market immediately. As an alternative, it will license its model to 3rd-celebration smartphone corporations and work with them to make the perfect use of it. Nokia can also be eager to market its technological experience, notably in smartphones and digital camera units, together with its in depth patent portfolio — as an example, it added 914 new patents in 2014 alone.
Haidamus was fast to level out that whereas the Nokia identify is effective, he is eager to capitalize on it quickly as its lustre will diminish quickly. If he is proper, we might quickly see that Microsoft left probably the most invaluable a part of the corporate on the desk — the Nokia identify itself.