Nikon harm by falling DSLR costs, however nonetheless faring higher than Canon
Nikon’s finance division has been pressured to revise its quarterly income forecast in a southerly course as a result of the truth that entry-degree DSLRs are promoting for decrease costs than it initially anticipated. One of many culprits is more likely to be the D3200 proven above, which is presently happening Amazon for round $550 with a package lens, or $one hundred fifty under its listing worth. Trying to the longer term, the corporate additionally warns that gross sales of its Nikon 1 interchangeable lens cameras might shrink in 2014 on account of “weak market circumstances,” regardless of the splash made by its current ruggedized ILC, the Nikon AW1. The information is not all dangerous, thoughts you, because the anticipated drops solely add up to some proportion factors and Nikon says it is on the right track to make the identical internet revenue it had beforehand projected — a principally secure outlook that struggling rival Canon can solely dream of.