Nielsen: Fb Stays The Prime App Of 2015, However Messenger Was The Quickest-Rising
Fb this yr continued to carry the primary place as the highest app put in on U.S. smartphones based mostly on the typical variety of distinctive customers, in line with a brand new report out this week from Nielsen, however its cellular messaging software clocked in because the quickest-rising app of 2015. Having foreseen the shift from extra public social networking to non-public communications, Fb pressured customers to put in Messenger in spring 2014 by ripping out chat from its primary app. Within the months since, the app has soared to the highest of the App Retailer’s charts. Over 2015, Messenger grew greater than some other app, the brand new report says – with a 31 % improve in customers from 2014.
That’s slower progress than Messenger noticed in 2014, when it rose 242 % over the yr prior because of Fb’s large push. The query now can be whether or not or not Fb can do the identical for its subsequent most-promising creation, the personal photograph-sharing app Moments which is now changing photograph-syncing on Fb’s social community.
Additionally within the operating for quickest-rising app was Apple Music, which noticed a 26 % yr-over-yr climb. Nevertheless, that’s a bit of various state of affairs from Messenger, provided that Apple’s streaming music service solely launched this June.
When it comes to the highest apps by customers, Fb led the best way with greater than 126 million common distinctive customers every month, up eight % over final yr the place it was additionally the highest app. And YouTube was scorching on its heels with ninety seven million common distinctive customers every month, up 5 % over final yr.
For what it’s value, Fb itself stated final month that it had 1.39 billion cellular month-to-month customers worldwide, up 23 % yr-over-yr, and 217 million month-to-month actives (not simply cellular customers) within the U.S. in Canada in Q3 2015.
Different prime apps of the yr included Google (Search) with ninety five.zero million cellular customers, Google Play with 89.7 million, Google Maps with seventy five.1 million, Instagram with fifty five.four million, and Apple Maps with forty four.four million, says Nielsen. Instagram additionally noticed a ton of elevated utilization this previous yr, the report signifies, rising at 23 % yr-over-yr – not too far behind Apple Music.
In the meantime, when it comes to the battle between working techniques, the U.S. nonetheless barely favors Android with a fifty two.6 % market share in contrast with forty two.7 % for iOS. Barely three % of smartphone customers owned a Home windows Telephone gadget up to now yr, adopted by BlackBerry which one way or the other nonetheless managed to say a zero.7 % share of the market.
Cellular subscribers additionally elevated a bit, with seventy eight % smartphone penetration at the start of the yr to eighty % by the top of September.
Keep in mind that all these stats are U.S.-solely, and are based mostly on Nielsen’s survey knowledge of 30,000-plus cellular subscribers, a portion of whom have cellular measurement software program put in on their units. Nielsen can also be expert in ensuring it has a demographically consultant sampling of subscribers, in fact.
Nonetheless, regardless that the stats are restricted to at least one area, the bigger development involving a shift to non-public messaging and video streaming is one thing that’s occurring globally. Based on App Annie’s knowledge, for instance, apps like WhatsApp (#1), Messenger (#three) and Snapchat (#eight) are the prime apps by downloads as of final month, and a number of other of the highest-grossing apps on the earth are video streaming apps. These developments will doubtless proceed in 2016, as extra customers undertake messaging purposes, and the price of cellular knowledge continues to drop, thanks partially to free knowledge packages that permit cellular shoppers stream movies free of charge (assuming the FCC doesn’t put an finish to those packages).