Nickelodeon Unveils “Noggin,” A Cellular Subscription Service For Preschoolers Arriving In March
Nickelodeon right now unveiled its new cellular streaming subscription service referred to as Noggin, which shall be aimed toward preschoolers and priced at $5.ninety nine per 30 days when it launches subsequent month. Mother or father firm Viacom had beforehand introduced the forthcoming service’s arrival in January, noting additionally that the service wouldn’t require households to have a cable or satellite tv for pc TV subscription with a purpose to entry its content material.
Nickelodeon says that’s it’s additionally in discussions with distributors about making Noggin out there to authenticated pay TV subscribers as a “premium complement.”
The service will first arrive as a cellular software for iPhone, iPad and iPod contact starting on March 5, the corporate says.
Particulars of the service have been launched at Nickelodeon’s annual upfront presentation as we speak, the place the corporate confirmed a few of the preliminary content material Noggin will embrace. A number of of its present youngsters’ exhibits corresponding to Blue’s Clues, Little Bear and Ni Hao, Kai-lan can be out there at launch, as will animations that includes Nick’s preschool characters Moose and Zee who pop up in between TV exhibits on Nick’s TV channel, providing brief-type instructional video games that assist youngsters study letters, shapes, matching and extra.
The corporate says that the streaming service will supply different lengthy and brief-type content material, too, together with titles like Allegra’s Window, Blue’s Room, Franklin and Pals, Gullah Gullah Island, Miss Spider’s Sunny Patch Associates, Oswald, Pocoyo, Robotic and Monster and The Upside Down Present.
If a few of these exhibits don’t ring a bell – regardless that you’re a mother or father of a preschooler – it’s as a result of they’re not amongst a few of Nick Jr’s extra in style packages, like Dora, Bubble Guppies, Umizoomi, Wallykazam!, or PAW Patrol. None of these prime exhibits appear to be included on this new over-the-prime subscription choice.
As an alternative, it seems like Nick needs to have the most effective of each worlds – it needs to maintain present distributors comfortable whereas additionally tapping into the potential for extra income streams by concentrating on twine cutters with a paid cellular service. The truth is, the corporate states that Noggin’s library will stay “separate and distinct” from Nickelodeon’s preschool content material on its “present distribution platforms.”
Or, in different phrases, the great things is elsewhere. Hopefully youngsters aren’t too choosy about their favourite characters?
In the meantime, the present Nick Jr. cellular app will stay intact following Noggin’s launch. This app is a “TV All over the place” platform that gives each a stay feed of present Nick Jr. TV exhibits and on-demand episodes out there to pay TV subscribers. It’s additionally the place you’ll discover the community’s most watched and most liked preschooler exhibits.