Netflix-Fashion Journal App Subsequent Concern Relaunches As Texture
Subsequent Concern, the writer-backed subscription service providing limitless entry to one hundred sixty magazines, is launching a revamped app with new options and a brand new identify — Texture.
A three way partnership from publishers Conde Nast, Hearst, Meredith, Information Corp. and Time Inc., Subsequent Difficulty launched greater than three years in the past. It raised $50 million from KKR on the finish of 2014, and CEO John Loughlin stated “an enormous chunk” of that cash has gone in the direction of a brand new product and a brand new model.
The preliminary model of Subsequent Challenge was principally “an digital newsstand,” he stated. With Texture, the corporate is making an attempt to current a extra “multi-layered, multi-dimensional expertise,” with a brand new identify to match these objectives.
Put one other means, Subsequent Difficulty allowed customers to learn their favourite magazines, like Bloomberg Businessweek, Rolling Stone and Wired. You didn’t have to hold round bodily copies, however in lots of different methods, it was nonetheless fairly conventional expertise. With Texture, you’ll be able to nonetheless do this, however it gives different methods to discover the content material on an article degree, incorporating extra digital-solely options.
For instance, there’s now a New & Noteworthy part highlighting the newest and hottest articles. The Texture editorial group, led by Maggie Murphy (previously Government Editor at Individuals Journal and Editorial Director at Parade Journal), is creating Collections of articles the place readers can discover a specific matter or theme in additional depth. Readers also can search the articles within the Texture library on their very own and save them to create their very own Collections. They usually can share particular person articles by way of e-mail (shifting these articles out from behind the paywall), with plans for social media sharing to return.
Many of those options may sound like no brainers — if something, it virtually appears loopy to have a newsreading app with out search or sharing. Nevertheless it suggests Texture is at the very least taking steps to include a few of the good points of discovering information on the internet, and that it might proceed to evolve.
Extra broadly, Loughlin (who spent a decade at Hearst earlier than turning into CEO earlier this yr) acknowledged that if Texture goes to compete with the web presence of particular person magazines, to not point out all the opposite information and content material on the internet, it has to supply a service that’s “higher than free.”
“In truth, that’s what Texture does,” he stated. He estimated that 70 % of the content material within the app is just not obtainable by means of free channels, and he stated publishers have agreed to supply extra unique and early entry articles by way of the app.
Texture might ultimately supply new monetization alternatives as nicely, for instance by way of Sponsored Collections and different kinds of in-app advertisements.
One factor that gained’t be altering is the app’s pricing. Texture prices $9.ninety nine per 30 days for a primary subscription, and $14.ninety nine per thirty days if you wish to embrace weekly magazines like Individuals, Sports activities Illustrated and Time.
This isn’t the one Netflix-for-magazines providing on the market, by the best way. Magzter just lately unveiled its personal limitless journal service, Magzter Gold, with a much bigger emphasis on the range of titles (fairly than simply excessive-profile magazines from huge publishers).
Featured Picture: Texture