Music streaming now counts in the direction of gold and platinum certification
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“Modernizing our Album Award to incorporate music streaming is the subsequent logical step within the continued evolution of Gold & Platinum Awards, and doing so allows RIAA to completely reward the success of artists’ albums at the moment,” stated RIAA chairman and CEO Cary Sherman.
As you may anticipate, how a lot an album is streamed will not rely the identical as a purchase order. After a “complete evaluation” of quite a few standards, together with listening patterns and extra, the RIAA got here up with a components for together with streaming numbers. Going ahead, 1,500 on-demand audio or video music streams will equal 10 monitor gross sales or 1 album sale. What’s extra, one hundred fifty on-demand streams will rely as one obtain.
In fact, the change in method means numerous albums achieve gold and platinum standing. The likes of Kendrick Lamar’s To Pimp a Butterfly, Hozier’s self-titled album, The Weeknd’s Magnificence Behind the Insanity at the moment are licensed platinum. Because of the brand new format, Michael Jackson’s Thriller is now 32-time platinum licensed. Not too shabby.