Motorola's identify disappears from its telephones this yr

Motorola's name disappears from its phones this year

Motorola’s identify is nearly synonymous with cellphones (it invented the category, in any case), however you are not going to see it round for for much longer. Father or mother firm Lenovo informs CNET that it is phasing out the Motorola identify on telephones this yr — the “Moto” identify and that signature M emblem can be all that is left on greater-finish units, whereas decrease-value fashions will go together with Lenovo’s personal Vibe moniker. Whereas Motorola as a corporation will nonetheless exist, it will not be almost as outstanding in 2016.

It isn’t clear once you’ll see the change, though there ought to be a sluggish transition moderately than an all-at-as soon as rebranding. Nevertheless it occurs, it is undoubtedly an enormous gamble for Lenovo. Whereas it is a huge cellular model in China and some different elements of the world, it is solely actually recognized for PCs in areas like North America. Motorola, in the meantime, continues to be nicely-remembered for its StarTACs, RAZRs and Droids on this aspect of the globe. There is no assure that a “Moto X by Lenovo” can be as engaging as its Motorola-branded predecessors, regardless of how good the telephone itself may be.

Supply: CNET
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