Motorola's Chicago flagship retailer is the antithesis of an Apple retailer

Motorola's Chicago flagship store is the antithesis of an Apple store

Motorola has precisely one retail retailer, and it is situated within the coronary heart of Chicago’s downtown Loop district. I occurred to be within the space just lately and stopped by on a Friday afternoon earlier than its grand opening. As I discovered, it’s, in some ways, the antithesis of an Apple retailer. Whereas Cupertino’s retail places really feel chilly, sterile and a bit of disconnected, Moto’s outpost is heat and welcoming, with an earthy décor and smiling employees at each flip. It is outfitted with shiny colours, wooden panels and leather-based accents, whereas units just like the Moto X, G, E and 360 share show area with crops. What’s extra, the shop encourages you to drop its handsets on the ground to show how sturdy they’re. Given all this, it is a marvel the corporate does not plan to open any extra shops outdoors its residence metropolis.

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