Motorola's Chicago flagship retailer is the antithesis of an Apple retailer
Motorola has precisely one retail retailer, and it is situated within the coronary heart of Chicago’s downtown Loop district. I occurred to be within the space just lately and stopped by on a Friday afternoon earlier than its grand opening. As I discovered, it’s, in some ways, the antithesis of an Apple retailer. Whereas Cupertino’s retail places really feel chilly, sterile and a bit of disconnected, Moto’s outpost is heat and welcoming, with an earthy décor and smiling employees at each flip. It is outfitted with shiny colours, wooden panels and leather-based accents, whereas units just like the Moto X, G, E and 360 share show area with crops. What’s extra, the shop encourages you to drop its handsets on the ground to show how sturdy they’re. Given all this, it is a marvel the corporate does not plan to open any extra shops outdoors its residence metropolis.