Mojang bans manufacturers from constructing Minecraft promo maps and mods

Mojang bans brands from building Minecraft promo maps and mods

Mojang’s placing its blocky foot down with regards to manufacturers and Minecraft. In an open letter to the group on its website, Owen Hill, the corporate’s director of artistic communications, laid out new tips particularly directed at corporations, advert businesses and some other non-gamer entities trying to capitalize on Minecraft’s large consumer group.

For an concept of simply how huge that base is, think about that, in 2014, creator Markus “Notch” Persson revealed that the PC model had over one hundred million registered customers. It is comprehensible that a pool of customers that enormous would show a tempting lure for manufacturers that need to market their wholly unrelated wares to the group. However no extra — in accordance with the brand new constructing promotion tips, it is not permissible to construct servers or maps to “promote unrelated merchandise in playable type.” So what does that translate to? Nicely, you possibly can say goodbye to awkward promotions like the enormous, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the identical identify. All that stated, when you’re a mega fan and also you do these types of issues by yourself time and dime, nicely, that is simply fantastic by Mojang.

Supply: Mojang