Misfit eyes the related house along with new wearables
Misfit debuted a brand new (and extra finances-pleasant) exercise tracker again within the fall, however the firm has plans to deal with extra than simply wearables. The outfit will holding engaged on its present line of devices, however within the months to return, the related house will garner consideration as nicely — along with some “superior wearables” that transfer past these worn on the wrist. CEO Sonny Vu wasn’t prepared to supply up specifics, however he did observe that quite a few merchandise within the family area have been on faucet for the fast future. “When you truly need to put on one thing 24/7 to get knowledge, it is type of an obstacle,” Vu stated throughout a chat with Re/code. “However should you can simply purchase one thing that you simply plug into the wall, and it really works, it may actually add worth.”
Till now, the corporate has achieved little outdoors of its trendy trackers and companion app, except a co-branded Beddit sleep monitor. Misfit additionally nabbed $forty million in funding from Xiaomi which ought to assist the wearable crew produce its merchandise faster. It’s going to additionally supply a hand with enlargement within the Chinese language market, on prime of the aforementioned new product classes.