Microsoft Workplace Apps Skyrocket To The Prime Of The App Retailer Following Pricing Modifications
Nothing sells like “free.” Microsoft Phrase is now the primary free iPhone and iPad software on iTunes, intently adopted by different Microsoft Workplace apps together with Excel and PowerPoint. The apps have shot up to the highest of Apple’s App Retailer after final week’s pricing modifications. Earlier than, Microsoft had required iPad customers to subscribe to Workplace 365 so as to create new information, and had provided a restricted function set on iPhone. However that all modified on Thursday.
Microsoft lastly started to permit extra of the general public to make use of its Workplace apps at no cost, releasing new unified purposes as part of its Workplace for iOS suite. The up to date apps included integration with Dropbox, and fewer restrictions on use as the corporate embraced the “freemium” technique to realize elevated iOS market share.
The corporate additionally final week stated that 1 billion individuals use Workplace, and its Workplace for iPad product had been downloaded greater than forty million occasions. These are respectable numbers, in fact.
However the firm had lengthy delayed the discharge of Workplace for iOS because the cellular ecosystem grew, hoping to make use of Workplace’s market place as a approach to attract customers and companies alike to the Microsoft Home windows platform. That gave rivals like Apple and Google room to determine footholds of their very own on cellular units with software program that buyers can now entry at no cost. Whereas Google’s on-line workplace software program had all the time been free for shoppers, Apple final fall introduced its productiveness apps would additionally turn out to be free and ship with each new Mac and iOS gadget.
Pundits might say that Microsoft’s leap to this free mannequin is a transfer that’s too little, too late. However shoppers, in droves, are giving Microsoft’s Workplace iOS apps a shot now that they’ve been opened up extra broadly.
And a few of the early iTunes scores are good, too. One reviewer gave Microsoft Phrase 5 stars earlier than even utilizing the app as a result of they have been so annoyed with Apple’s Pages. Others touted the brand new worth (“free”) as being the most important benefit, or praised the Dropbox integrations. However many additionally complained about missing options or bugs, leaving Phrase’s general score at simply three.5 stars. That signifies Microsoft can nonetheless make various enhancements, no less than in shopper’s eyes.
On iPhone, Microsoft Phrase is #1, whereas Excel and PowerPoint are #eight and #10, respectively. On iPad, Microsoft Phrase is once more the highest free software, whereas Excel is #2 and PowerPoint is #7.
Under, charts from App Annie present the sharp will increase in downloads since final week’s announcement.
Phrase (iPhone, iPad)
Excel (iPhone, iPad)
PowerPoint (iPhone, iPad)