Microsoft Ditches Nokia Identify With $136 Smartphone

Microsoft unveiled its low-finish Lumia 535 smartphone on Tuesday, the primary handset to ditch the Nokia identify after buying the Finnish telecoms firm’s units unit. The discharge of the one hundred ten euro ($136) smartphone continues Microsoft’s push into the rising markets with analysts suggesting the scrapping of the Nokia model will assist the American know-how agency achieve market share to promote its software program. "It’s clearly about dominating the entry degree smartphone market versus competing on the upper finish with Apple," Enrique Velasco-Castillo, analyst at Analysys Mason, advised CNBC by telephone. "It’s about making an attempt to obviously make new units attain a big viewers notably in creating markets. With that attain Microsoft will broaden its ecosystem to offer apps and providers to these clients within the progress markets." Microsoft purchased Nokia’s Units and Providers enterprise in April for five.forty four billion euros ($6.seventy five billion) to bolster the corporate’s smartphone providing. Nokia stored its community providers unit. The Microsoft Lumia 535 comes with a 5 inch display and 5 megapixel digital camera.

IN-DEPTH

— Arjun Kharpal, CNBC

First revealed November eleven 2014, 7:18 AM