Microsoft Confirms Dawn Acquisition, Provides Depth To It Cellular Productiveness Choices
Microsoft is shopping for the cellular productiveness popularity it appeared disinclined to construct for itself for therefore a few years, and the newest addition to the roster is Dawn, the calendar app that managed to boost $eight.2 million in enterprise funding and achieved rave critiques on the various platforms the place it appeared, together with the iPhone, iPad, Android hardware, the Mac and the online. TechCrunch first reported that Dawn was being acquired for $one hundred million or extra final week, and now Microsoft has confirmed that the deal went down in a video posted to YouTube (now made personal).
Dawn started as a publication that offered calendar information by way of e mail, however then shortly switched gears as a cellular-first various to the constructed-in calendar apps provided by Apple, with a concentrate on optimizing the expertise for small-screened units. It included climate and provided RSVPs with out leaving the app, together with intelligent UX tweaks like a two-week synopsis that expands when touched to disclose the entire month, benefiting from the out there actual property relying on how a consumer’s interplay is signalling their specific wants at any given second.
Microsoft seems to acknowledge the worth in trusting cellular corporations to offer the perfect cellular experiences in areas the place they as soon as led: Redmond acquired Accompli late final yr, a celebrated cellular e mail shopper, and shortly turned it into Outlook for iOS and Android, a model of its mail shopper that’s cellular-first, taking the identify of the desktop dinosaur that made Microsoft a family normal in productiveness apps however discarding just about every little thing else from that legacy software program in favor of a streamlined, smartphone-optimized expertise.
Based mostly on Outlook’s instance, it’s thrilling to think about what Microsoft may do when it comes to taking the robust basis of Dawn and turning it shortly into one of many new core elements of Microsoft’s rising cellular productiveness empire. For a corporation that has historically been criticized for being sluggish-shifting, Accompli and now Dawn supply a imaginative and prescient of the longer term that means true vitality, if not outright innovation.