Microsoft and Yahoo vie for management of Safari’s search

Microsoft and Yahoo vie for control of Safari's search

Mozilla is making the change to Yahoo search from Google for its default choice within the US, and Apple’s browser deal will quickly be up for renewal, too. The Info reviews that Mayer & Co. are in play there as properly, and naturally, Microsoft is pitching Bing to the parents in Cupertino — primarily senior VP of web software program and providers Eddy Cue. The latter search engine already types Siri’s questions, and Apple made the transfer to swap in native question choice Baidu in China for Safari’s default technique of scanning the online. Yahoo search is powered by Bing, so coupling that with the truth that it is already the go-to choice for a few of Apple’s providers would not make it an excessive amount of of a stretch for Redmond’s effort to exchange Google. And there is Cupertino’s continued efforts to tamp down on its reliance on Mountain View, too.

[Photo credit: Lester Cohen/Getty Images for City Of Hope]

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