Messaging Agency Line Introduces A Launcher App For Android Units
Launcher apps primarily take central management of an Android system, permitting a consumer to customise the look, really feel and utilization of their system. Fb is amongst others to supply such an app, and Line’s — which was truly initially run by its Camp Cellular division, however has been rebranded Line and up to date with new options — lets customers edit their wallpaper and look of app icons, whereas it consists of widget shortcuts, utility apps and an built-in search function.
The Line launcher additionally recommends apps for obtain for its customers and has souped up notifications for the core Line chat app. Proper now it doesn’t appear to have an excessive amount of integration with the latter service, however we’d anticipate issues to turn out to be extra optimized with future updates.
The corporate, which is reported to have once more delayed plans to go public this yr following disappointing monetary outcomes of late, has been on a brand new launch spree, after introducing a location-sharing app, keyboard app, and group calling app to unbundle a few of its providers in a bid to draw new customers.
An Android launcher app makes absolute sense as a result of, not solely does it probably assist Line attain individuals who don’t make use of its messaging app — which counts half of its lively consumer base in simply three nations: Japan, Taiwan and Thailand — however it might assist the service’s extra lively customers develop into much more lively.
Line had initially got down to turn out to be a worldwide messaging app, however after operating into difficulties rising its reputation within the West, the corporate is tightening its give attention to Asia primarily. It’s also pushing itself as a life-style platform, not only a messaging utility. To that finish it has a fund to spend money on on-line-to-offline providers, in addition to music, taxi and cost providers of its personal that hook into the Line chat app.