McDonald’s plans to launch international cellular ordering app, digital music program
McDonald’s is taking over a new technique to get us to eat extra of its artery cloggers — one which includes ramping up its digital efforts. Golden Arches has simply employed its first ever U.S. vice chairman of digital (former Ticketmaster exec Julia Vander Ploeg) and, on the similar time, posted a bunch of related job alternatives. By the seems to be of it, the corporate needs to type a staff of execs beneath Vander Ploeg to have the ability to attain its objectives, together with providing “quite a lot of digital music and leisure experiences” (as said in its posting for a product director for music and leisure) to its patrons. McDonald’s can also be on the lookout for individuals to enhance its cellular web site, develop video games and, extra importantly, launch a worldwide cellular ordering app that clients can use anyplace they’re. Sadly, the corporate hasn’t elaborated on what its plans are at this time limit. And since you are not the one one questioning if McDonald’s goals to launch video games and downloadable music sooner or later, we’ll hold an eye fixed out for extra particulars.