Make Magic’s Assistants Do Virtually Something With $one hundred/Hour And A Textual content Message
Magic Assistant, an SMS-based mostly private assistant service, is rolling out a brand new plan that gives a extra premium service for $one hundred an hour. Magic’s new service, Magic+, is constructed round getting something accomplished somewhat than engaging in easy duties at no cost.
Magic hopes it will probably full complicated duties that vary anyplace from planning a big-scale celebration on the final minute to even ordering a personal jet when a flight is delayed, CEO Mike Chen stated. With Magic+, the corporate needs to be highly effective sufficient to utterly exchange the chief assistant, Chen stated.
“The facility consumer phase actually began to evolve, celebrities, actors, CEOs, buyers, and so on., who had actually troublesome requests,” Chen stated. “Troublesome, I assume, for different individuals, you’ll be able to’t actually get them finished anyplace else. A number of the stuff individuals are utilizing Magic for is sort of the comfort layer, they’re coming to us with stuff you possibly can’t get completed some other means.”
Magic will nonetheless have its free tier, the place you solely pay if Magic buys you one thing or contracts labor for you. There’s nonetheless a waitlist for Magic, however present Magic customers can join Magic+ now.
The service solely fees for the time that it’s used. So, for instance, if you wish to order groceries and it solely takes round quarter-hour, you pay $25 as an alternative of the complete $one hundred. The service is out there 24/7, Chen stated. Chen stated he hopes that the worth will come down because the service turns into extra environment friendly.
“We now have customers who inform us they might fortunately pay extra, however our objective is, we’re not making an attempt to cost as a lot as we will, we expect that is the best worth level at this service,” he stated. ” It’d take a couple of minutes, at $one hundred an hour you’re nonetheless speaking a couple of dollars.”
Right here’s an instance use case: One consumer wanted a venue for a company, televised occasion. Magic+ fulfilled the request by renting out the Exploratorium, a stage, and furnishings for the occasion, in addition to catering it and setting it as much as be televised.
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Magic isn’t the one one constructing a private assistant based mostly on messaging — there are others like Alfred and it faces an enormous challenger out there: Fb. The corporate’s private assistant, “M”, is designed to over time discover ways to function autonomously, however in the intervening time is usually powered by people. If something, it exhibits how essential making a extra seamless expertise that’s constructed round language as an alternative of a consumer interface has turn into.
“The easiest way to know how we sit in relationship to them, a few of them have taken the strategy of, ‘we’re actually gonna give attention to this concept of getting issues over chat,’ that’s the thrilling half for a few of these corporations,” Chen stated. “You used to order your footwear over Zappos, now you order it over chat. That’s the aim of these companies, there definitely appears to be a marketplace for that. The place these providers drop off, whenever you need to get one thing complicated — deal with all my emails — that isn’t gonna work for a request like that. You’ll be able to eliminate your private assistant and simply use Magic+ and it really works. I do assume that when you consider that, that may be a fairly massive distinction.”
Magic additionally depends on on-demand providers, principally providing a layer of comfort on prime of utilizing these providers as an alternative of getting to dig by means of a consumer interface to finish an order. So there’s a danger there that the on-demand providers can alter the best way it operates that brings it extra competitors or exiles Magic. However in response to that, Chen stated that the corporate works with a number of on-demand providers that folks won’t know exist — there are lots of across the nation and world, he stated — so there’s loads of a buffer there.
TechCrunch beforehand reported that it had raised $12 million in a collection A led by Sequoia that valued the corporate at $forty million pre-cash. The Y Combinator graduate debuted in February final yr and helped carve out a brand new potential marketplace for private assistants based mostly on messaging. It was in a closed beta for round six months (customers needed to know somebody already utilizing it, Chen stated) and is now opening as much as individuals which were accepted into the service.
“Magic+ isn’t a service that’s for the elite wealthy to spend all their cash doing their sort of issues, it’s far more sensible than that,” Chen stated. “Lots of our customers are entrepreneurs, enterprise individuals, which might be utilizing this for very actual issues.”