Lytro to concentrate on VR and video with $50 million funding

Lytro to focus on VR and video with $50 million investment

Lytro — maker of “shoot now, focus later” cameras — is diving into the digital actuality and video market, following an funding of $50 million led by GSV Capital. The market shift means Lytro will lay off 25 – 50 of its one hundred thirty staff, and on the similar time rent new people with experience in VR and video. Lytro is greatest recognized for its tubelike, selective-focus cameras launched in 2012, although its latest mannequin, the Illum, is a excessive-finish SLR-type gadget. The corporate has been feeling out its goal marketplace for some time, and whereas we thought the brand new digital camera was higher than its predecessor, VR may become a greater match for Lytro general.

Digital actuality is all the fashion within the tech world, and its current explosion on the Sundance Movie Pageant demonstrated its critical mass-market attraction. However, thus far, nobody firm has jumped to the entrance of the pack in relation to VR video. Capturing actual-life worlds for 360-diploma, multi-focus movie presents a lot of challenges to film makers. Lytro CEO Jason Rosenthal tells Re/code, “Mild-subject is absolutely the right answer for this.”

Lytro nonetheless plans on releasing its third-era digital camera subsequent yr, a tool that we famous “ought to be fairly intriguing,” contemplating the technological advances and ergonomic missteps of the Illum.

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<a href=”http://www.engadget.com/merchandise/lytro/illum/”> Lytro Illum </a>

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