Lyft automobiles are dropping the large, fuzzy mustache
Lyft likes to place itself because the cheery various to Uber’s critical (and typically cutthroat) ridesharing service. Nevertheless, that massive, fuzzy mustache on the nostril of the corporate’s automobiles could also be hurting greater than it helps — your small business buddies will not be impressed once you present up in a cartoonish automotive. To that finish, Lyft tells Wired that it is scrapping the pretend fur in favor of a dashboard-mounted glowing mustache (aka the “glowstache”). The extra tasteful trinket is supposed to protect a number of the firm’s signature whimsy (and show you how to spot your experience at a distance) with out embarrassing you when the driving force exhibits up. Additionally, it is extra more likely to maintain as much as actual-world abuse. As you may need guessed, the unique mustache does not look so scorching after it is coated in road grime.
Does this have an effect on your each day expertise with Lyft? In all probability not. Nevertheless, it displays the corporate’s wishes to each mature its picture and cater to passengers who need greater than a enjoyable, low cost approach to get from A to B. It is now providing carpooling providers and different “grown up” options — axing the completely satisfied-go-fortunate ornament might forestall clients from selecting Uber merely to look a bit extra distinguished.