Lots of people watched the Grammys on CBS All Entry
Final night time’s Grammy awards not solely noticed Taylor Swift verbally subtweet Kanye West throughout her acceptance speech for Album of the Yr, but in addition a report variety of people watching music’s grand gala by way of the CBS All Entry app. The streaming software noticed a 247 % improve in time spent watching and an upswing of 192 % extra distinctive customers in comparison with final yr’s present — each are apparently double digit will increase since 2015. On prime of all that, CBS says that yesterday was its single largest signal-up day for All Entry’ premium streaming service. In fact, the community did not launch exhausting numbers so it is anybody’s guess relating to what these will increase truly quantity to.
No matter that, what in all probability helped increase these figures this day trip was the app’s availability on a bigger variety of units versus 2015. You understand, the gizmos you’d anticipate to stream from that beforehand weren’t out there just like the Apple TV, Chromecast and Roku. These report-setting numbers do have a draw back although: There have been various individuals tweeting final night time that streams have been shoddy and inconsistent, if video was out there (or value watching) in any respect. At the very least CBS has a few yr to get the app prepared earlier than it is crashed by Star Trek followers, proper?
— Grace Arthur (@Gracielou1974) February sixteen, 2016
— Somer Sherwood (@SomerSherwood) February sixteen, 2016