Line Is Closing MixRadio, The Streaming Service It Purchased From Microsoft
Messaging app agency Line purchased MixRadio from Microsoft in December 2014 and now, simply over a yr later, it’s closing the music streaming service down after deeming that its enterprise isn’t financially viable.
Line has present music providers which are stay in its house market of Japan and Thailand, one in every of its largest markets the place it has over 30 million customers, so it’s truthful to say the corporate is invested within the business and conscious of the chances and challenges of streaming.
After a cautious evaluation of the subsidiary’s general efficiency, the monetary challenges posed by the music streaming market, and priorities of LINE Company, LINE has decided that future progress can be troublesome to make sure and determined to discontinue the MixRadio music streaming service.
Line shift its technique mid-2015 to prioritize Asia and different markets the place it’s in style over worldwide ambitions. As a part of that, it’s creating new providers — comparable to a tie-in with motorcycle taxi on-demand service Go-Jek in Indonesia, and a digital assistant service in Thailand. The acquisition of MixRadio got here from a time when it was exploring international enlargement alternatives, which is probably going one other rationalization for this closure.
MixRadio had been a worthy choice for music lovers, and notably those that are followers of Microsoft smartphones which have been, for a very long time, the one platform on which the service was obtainable.
The MixRadio app, which lastly made its method to iOS and Android final Might, will shut down over “the approaching weeks,” Line defined. The corporate nonetheless owns the MixRadio belongings and know-how, so it might nicely be that they’re repackaged into Line’s present (and/or future) streaming providers.
“There isn’t any change in our present technique through which we attempt to offer quite a lot of content material reminiscent of video games, music and movies on the Line platform,” a spokesperson informed TechCrunch in a further assertion.