Line Integrates Bike Taxi Service Go-Jek Into Its Chat App In Indonesia
Messaging app Line‘s ongoing efforts to be greater than only a messaging app took an fascinating flip in Indonesia, the world’s fifth largest nation with over 250 million individuals, after it teamed up with well-liked motorcycle taxi on-demand service Go-Jek. Now customers within the nation can summon a Go-Jek driver from contained in the Line app.
Integrating on-demand providers into messaging isn’t something new — WeChat is a very long time Didi Kuaidi companion, Uber was just lately added to Messenger within the U.S., whereas Line even has its personal cab service in its native Japan — however that is notable as a result of it represents Line’s deepest integration with a 3rd-get together thus far. As soon as a motorcycle is summoned, Line customers can watch the progress of their driver as they journey to select them up and get in contact with them, too.
Go-Jek, for many who don’t know, is backed by Sequoia and is Indonesia’s main bike on-demand service. That’s a much bigger deal than it’d sound. Bike taxis are a standard transport choice in lots of elements of Southeast Asia, notably congested mega cities like Jakarta, as a result of they’re probably the most environment friendly option to get from A to B and keep away from hours in visitors jams.
With over 200,000 drivers on its platform in Indonesia, Go-Jek is arguably greater than both Uber or GrabTaxi — making it an opportune associate for Line, which is putting heavy give attention to Indonesia.
Line’s annual income surpassed $1 billion for the primary time in 2015, however its consumer progress is slowing and it’s unclear whether or not it’s worthwhile. In response to these challenges, the corporate final yr re-targeted its efforts on ‘winnable’ markets in Asia and higher monetizing its present userbase — which presently sits at 215 million.
Indonesia has been deemed a winnable market, and it’s already considered one of Line’s prime 4 nations. BlackBerry’s BBM service was lengthy the dominant chat app there however, with the Canadian firm’s shopper attraction and gross sales declining steeply in recent times, there’s a chance to takeover the chat area.
Kakao purchased Path, which is widespread in Indonesia, and is redeveloping it for that very cause, and WeChat is operating native initiatives to drum up curiosity. Line’s strategy is to work with native providers with a view to broaden its attraction past messaging. However, with Go-Jek already a family identify and downloaded on hundreds of thousands of telephones, the mixing will have to be slick for Line to capitalize on this partnership.
Elsewhere, in Thailand — one other focus marketplace for Line — the corporate is creating a digital concierge service as a part of its effort to be greater than only a chat app. With its first non-Japan R&D based mostly in Bangkok and a give attention to rising its userbase in Southeast Asia, these new providers and partnerships are more likely to the primary of many from Line in 2016.
Featured Picture: Line