Layer, Which Lets Builders Add Messaging To Any App, Launches To Public
Layer, the corporate making it attainable for builders so as to add wealthy messaging capabilities to their apps with out having to construct their very own infrastructure from the bottom up, is at the moment making its service out there to the general public, following its beta interval that started with its TechCrunch Disrupt win again in 2013.
Along with at this time’s launch, Layer can also be introducing a brand new product referred to as Atlas, a toolkit that may permit builders to much more shortly combine or customise an iMessage-like messaging function in their iOS or Android purposes.
The thought behind Layer is that messaging is usually a service that builders can add into their purposes utilizing just a few strains of code, simplifying what would in any other case be a extra complicated improvement undertaking, and permitting them to focus as an alternative on what makes their app totally different from the subsequent one when it comes to distinctive options or fashion. Layer helps the power to ship textual content, voice, photograph and video messages, and can be utilized in both standalone messaging apps, or in apps the place messaging is just one of many options, and never the app’s fundamental function.
After the service debuted at Disrupt, it instantly noticed 2,500 signal-ups from builders who needed to check the beta. Since then, Layer has grown its variety of entry requests to over 10,000. A few of its early adopters embrace the apps Pop and Imoji, for instance.
Nevertheless, not all builders have been in a position to make use of the product till now, due to its personal beta standing. In the present day, there are simply round 1,500 lively builders utilizing Layer on a month-to-month foundation. These numbers ought to now improve as Layer takes its service public.
Layer is priced based mostly on an app’s month-to-month lively customers, and presents a free tier which permits builders to construct prototype apps – like these they create to check a product available on the market to see if it resonates with customers, for instance. After they attain over 1,000 month-to-month lively customers, pricing begins at $ninety nine per 30 days for as much as 25,000 month-to-month lively customers and will increase from there.
Nevertheless, explains Layer founder and CEO Ron Palmeri, as builders started testing the product, the corporate began to obtain a whole lot of requests for pattern code. “We assumed initially that folks would need a service and an API, and they might need to do their very own shopper-aspect improvement,” he says. “However we acquired sufficient requests for this [sample code], we realized that if we invested sufficient time and power, it will actually be useful.”
Layer at this time is rolling out the outcomes of their work on this space, which follows its 2014 rent of iMessage and Facetime pioneer Andy Vyrros as CTO. With the UI (consumer interface) framework it’s calling Atlas, builders have entry to supply code for generic, iMessage-like messaging elements for his or her apps, which they will use as-is or customise to no matter extent they select. They will change the fonts or colours, or they will merely use Atlas as the idea for constructing a extremely differentiated messaging service of their very own.
Every thing in Atlas is customizable – it’s as in the event you have been capable of take iMessage and make it your personal.
Included in Atlas are all of the widespread options present in typical messaging apps, together with issues like dialog bubbles, typing indicators, learn receipts, supply standing, location help, emoji and GIF help, and extra. The code for Atlas is open supply, and is absolutely built-in with Layer, making it simpler to kickstart the method of integrating messaging into an app.
Atlas is stay at present on a devoted web site right here, and Layer can also be now open to any builders.
Layer, now a staff of thirty, is backed by $14.5 million in funding from Jerry Yang’s AME Cloud Ventures, Bloomberg Beta, Homebrew, Knowledge Collective and others.