Kodak tries its hand at social with new “Kodak Moments” storytelling app
The saying “Kodak Second” is a holdover from one other period the place digital camera house owners needed to be considerate about which snapshots deserved to be taken, because of the limitations concerned with operating out of movie. As we speak, the phrase has misplaced its which means as cellular customers take photographs of every thing, then curate after the very fact utilizing social media providers like Fb or Instagram. In the present day, Kodak Alaris is making an attempt to breathe new life into the previous saying, by launching a brand new, social app referred to as “Kodak Moments” meant to encourage customers to share necessary moments utilizing photographs, layouts and textual content.
The app’s objective is to not function some massive dumping floor in your photographs, however slightly a spot the place you decelerate to consider what ought to be shared. As the corporate describes it in its announcement, Kodak Moments is supposed to supply a reprieve from the “seemingly infinite variety of selfies, meaningless hashtags, and sponsored posts that saturate social networks at this time.”
That sounds good in concept, however Moments misses the mark on the consumer expertise.
In the event you’re going to decelerate and thoughtfully share choose particular person photographs, as you do within the app, then there must be extra than simply the choice to select a photograph and add a caption or some textual content. Regardless that every submit is concentrated on telling the story round a single photograph (or “second”) there’s a shocking lack of picture modifying instruments offered. You’ll be able to crop a photograph, however not rotate it, right it or filter it. You’ll be able to write textual content, however not make decisions about font sort, measurement or shade – solely select to make use of a block quote or not.
And despite the fact that our smartphones’ Digital camera Rolls now include numerous high quality pictures that may be specified by collages or mixed into brief clips or movies, this app doesn’t take into consideration telling the story of a “second” in something however probably the most conventional means – a single, significant picture.
The app additionally helps baseline social options like following customers, liking and feedback, however doesn’t actually push the bar when it comes to re-imagining the time period “Kodak Second” for the fashionable period.
As well as, an excellent portion of the app is dedicated to Kodak’s previous-faculty print enterprise. Within the “Store” part, you possibly can order presents, prints, collages, photograph books, and playing cards which may be printed and picked up in-retailer, or despatched to your own home. You can even use the app with Kodak kiosks at numerous retail places across the U.S.
For many who nonetheless print photographs once in a while, the app might be helpful because it’s undoubtedly an improve from the Kodak Kiosk Join App, which is dated and ugly.
The Kodak Moments app is a free obtain on the Apple App Retailer.