Kodak, Martha Stewart companion on product line
Now that America’s favourite homemaker/inside dealer is again to full steam following her temporary incarceration, plainly we could also be in for an additional wave of branded merchandise harking back to her earlier assault on Okay-Mart cabinets, as Martha Stewart Dwelling Omnimedia and Kodak have simply introduced plans to collectively launch a line of personalised photograph swag. Obtainable in late September from each corporations’ web sites, the MSLO-designed lineup will embrace such thrilling merchandise as photograph books, stationary, calendars, stickers, and event-particular playing cards that clients can slap their uploaded pictures onto — definitely nothing new, however now the method comes with Ms Stewart’s coveted seal of approval. The multi-yr settlement signifies that we will anticipate the customizable choices to broaden into different classes similar to meals and gardening, and it appears like Martha herself is sort of assured that the enterprise will succeed, as she reportedly bulked up her portfolio with extra Kodak and MSLO inventory simply hours earlier than the deal was introduced.
Tags: enterprise, customizable merchandise, CustomizableProducts, digital images, DigitalPhotography, joint ventures, JointVentures, kodak, martha stewart, martha stewart dwelling omnimedia, MarthaStewart, MarthaStewartLivingOmnimedia