Kiip Appears Past Cellular Advertisements, Lands Strategic Funding From Verizon Ventures And Michael Lazerow
Kiip payments itself as “cellular promoting individuals like,” however now it’s making an attempt to use that mannequin outdoors of promoting itself.
The startup can also be saying that it has raised an undisclosed quantity of strategic funding from Verizon Ventures and Michael Lazerow, co-founding father of Buddy Media. (As a part of Salesforce, which acquired Buddy, Lazerow had an announcement of his personal at this time.)
Kiip’s mannequin is a mixture of loyalty and promoting. (Kiip isn’t the one one pursuing the mannequin, however co-founder and CEO Brian Wong has definitely finished a whole lot of evangelizing for it.) Principally, when customers hit huge moments in video games and different cellular apps, they’re introduced with a reward from a model, which is handled as an advert from a monetization perspective — however, because the tagline says, it must be an advert that the buyer truly likes.
Now, Kiip is providing the identical loyalty platform to manufacturers who need to supply it in their very own apps, as an alternative of (or along with) shopping for advertisements in another person’s recreation. Meaning they will use Kiip to enhance engagement with their very own customers, they usually get full management over the rewards, moderately than making an attempt to compete with different advertisers.
Correspondingly, Kiip is promoting the platform beneath a software program-as-a-service mannequin, slightly than an advert-based mostly one.
“So to be very clear, nothing is occurring with the prevailing enterprise, which continues to thrive,” Wong stated. “This can be a new buyer for a similar product.”
However for those who take promoting out of the equation, isn’t this simply one other loyalty program? Wong argued that Kiip’s cellular focus units it aside: “In case you take a look at all the prevailing CRM and loyalty instruments by the large SaaS corporations, they’re all social media centric — very not often are they cellular first.” He additionally pointed to the know-how that Kiip has constructed for concentrating on the proper consumer with the correct reward on the proper second.
“We took the second idea for promoting, and now we’re utilizing the identical moments for the needs of retaining loyalty with the prevailing buyer,” Wong stated. “It’s a testomony to the pliability of moments as an idea in shopper engagement general.”
You’ll be able to learn extra concerning the new Kiip engagement platform right here.
Featured Picture: Kiip