Kevin Hart will anchor Lionsgate's new streaming comedy channel
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Lionsgate has simply introduced it’s launching a brand new streaming service targeted on comedy, and comic Kevin Hart would be the massive draw and fundamental expertise for starters. Snort Out Loud will function quite a lot of unique collection from Hart, the primary of which is a hidden digital camera state of affairs with the comic working as an undercover Lyft driver. Past starring in his personal exhibits, Hart may also “curate” different content material, and the service will function extra exhibits from numerous comedians and social media stars.
That tie-in to social media extends past courting creators like Logan Paul (who Lionsgate says is the “most-seen” creator on each Fb and Vine) — Lionsgate and Hart are partnering with developer Fifth Journey to construct a “social journey” recreation for telephones. Within the recreation, you will play the position of an up-and-coming comedian happening adventures with Hart as your information; actions embrace happening comedy excursions, starring in films, internet hosting awards exhibits and the like. It sounds not solely dissimilar to a Kim Kardashian: Hollywood state of affairs, although we’re hoping Hart manages to construct one thing with extra humor and substance (and fewer in-app purchases) than Kim’s recreation.
There is no phrase on when this all rolls out, however Snort Out Loud is not Lionsgate’s first foray into operating an internet video service. The Tribeca Shortlist channel film service launched final yr, and a Comedian-Con channel is about to launch this summer time.