Kentucky Derby jewellery powered by tweets and hats

Kentucky Derby jewelry powered by tweets and hats Tara Lipinski and Johnny Weir on the 141st Kentucky Derby at Churchill Downs on Might 2, 2015 in Louisville, Kentucky. (Photograph by Joey Foley/FilmMagic)

Former Olympic determine skater and presently fabulous human Johnny Weir has turn into one thing of a style fixture on the Kentucky Derby over the previous few years. For the occasion’s 142nd operating, the famous hat-wearer is including a bit of tech-infused jewellery to his getup: a “tweet-powered,” horse-formed brooch.

The brooch, which can adorn Weir’s lapel through the festivities this Saturday, is one thing greater than only a assertion piece. It additionally occurs to be a tool constructed for measuring social engagement on Twitter. As extra individuals tweet about Weir’s undoubtedly fascinating headwear utilizing the punny hashtag #WatchMeNeighNeigh, the little horse will gallop quicker and lightweight up little brighter.

Kentucky Derby jewelry powered by tweets and hats

The style stunt is a component of a bigger plan by NBC Sports activities to make “probably the most thrilling two minutes in sports activities” much more thrilling. Viewers tuning in on-line will have the ability to stream reside digital camera angles from the grandstands and the infield by way of a GoPro/Periscope integration. Starting this Wednesday, Might 4th, NBC Sports activities may also be trotting out their Derby protection on each out there platform together with Snapchat, Instagram, Twitter and Fb.