Kentucky Derby jewellery powered by tweets and hats
Former Olympic determine skater and presently fabulous human Johnny Weir has turn into one thing of a style fixture on the Kentucky Derby over the previous few years. For the occasion’s 142nd operating, the famous hat-wearer is including a bit of tech-infused jewellery to his getup: a “tweet-powered,” horse-formed brooch.
The brooch, which can adorn Weir’s lapel through the festivities this Saturday, is one thing greater than only a assertion piece. It additionally occurs to be a tool constructed for measuring social engagement on Twitter. As extra individuals tweet about Weir’s undoubtedly fascinating headwear utilizing the punny hashtag #WatchMeNeighNeigh, the little horse will gallop quicker and lightweight up little brighter.
The style stunt is a component of a bigger plan by NBC Sports activities to make “probably the most thrilling two minutes in sports activities” much more thrilling. Viewers tuning in on-line will have the ability to stream reside digital camera angles from the grandstands and the infield by way of a GoPro/Periscope integration. Starting this Wednesday, Might 4th, NBC Sports activities may also be trotting out their Derby protection on each out there platform together with Snapchat, Instagram, Twitter and Fb.