Kanye West says he rejected an Apple partnership value hundreds of thousands

Kanye West says he rejected an Apple partnership worth millions

Kanye West labored with Nike and Adidas on variations of his iconic Yeezy sneakers, however the artist says the parents on Infinite Loop needed to collaborate, too. The New York Occasions’ T Journal reviews that West turned down “a multimillion greenback partnership with Apple.” Throughout a gathering with a gaggle of designers, the hip-hop mogul briefly talked about the supply with out elaborating on the small print, because the topic of the speak was his lofty trend-targeted ambitions. The apparent deal can be some type of collaborative effort with the upcoming Beats Music/iTunes relaunch. In fact, there is no concrete proof of this, however studies point out that Apple’s Jimmy Iovine (a Beats co-founder) is doing his greatest to lure a few of Tidal’s roster of artist-house owners over to its streaming choice. Unique releases or launch home windows would not be an excessive amount of of a stretch, as Apple tried an identical tactic with final yr’s U2 launch — although it did not go so properly.

As we have already talked about, Mr. West additionally has robust ties to the style business. With the Apple Watch taking goal at that market, maybe Jony Ive was on the lookout for one other perspective on design. We actually do not know, however it’s fascinating to consider what a few of Cupertino’s merchandise would appear to be with even the slightest affect from Yeezus. Sadly, it looks like all we’ll have is wishful considering.

[Image credit: Dana Edelson/NBC/NBCU Photo Bank via Getty Images]

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