Kander Is Tinder For Truthful Verdicts
The Tinder-fication of app interfaces continues apace. We’ve now seen Tinder for purchasing, for studying information articles, for selecting which outfit to put on, for trend worth-monitoring, for sorting your iPhone pictures, for actual property, for gleaning journey intel, and even for selecting which pet to undertake (nicely if it’s ok for human hook-ups, why not hounds?). And that’s certainly not a complete listing.
Properly right here’s yet one more: meet simply launched Kander — a social photograph sharing app for iOS that makes use of a swipe proper to love it or left to dislike mechanism to permit customers to ship snap judgements on their pals’ photographs. In order that could possibly be a verdict on their gown sense, or meals selection, or style in music, or their new tattoo, or no matter. As long as it may be photographed and captioned, Kander lets people vote.
That voting mechanism is its major twist vs present photograph sharing giants like Instagram. The app permits customers submit a single photograph to reap others’ likes (or dislikes) — by way of swipe voting. Or they can mix two photographs into the identical body to make a ‘this or that’ visible ballot — so their associates can vote on one or different of the 2 pictures. So which of their selfies they need to publish to Instagram, say, or which floppy coiffure fits their fave celeb greatest, or which gown they need to put on out. And so forth. (It’s principally Scorching Or Not redux. Or the now defunct Fashism — however with a slicker interface.)
The consumer can select whether or not to submit a photograph publicly, to all Kander customers, or quasi privately by limiting it to only to their very own followers. Additionally they get to set how lengthy their photograph ballot will run for — with the app permitting numerous increments beginning at a minimal of 5 minutes or as much as a most of 24 hours. Kander consists of the prerequisite collection of filters so customers can tweak photographs earlier than posting.
And, just like the zeitgeisty digital cocktail it’s clearly aiming to be, Kander provides in a touch of anonymity to boost and lubricate proceedings. All votes and any feedback stay nameless in the course of the period of the ballot. However whereas votes all the time stay nameless, feedback are ‘unlocked’ after the voting interval is up, presumably so any unvarnished truths find yourself feeling extra like tactful verdicts — regardless of the numerical results of the ballot.
The ‘this or that’ visible polling factor of Kander is harking back to a few of the performance provided on Urturn’s social expressions platform. However that is cellular first, whereas the latter has targeted on constructing out a net platform. Kander can also be lots snappier, because of that swipey ‘Tinderface’.
Kander is the creation of bootstrapping, LA-based mostly startup, with founder, family and friends financial savings — and “the group’s sweat fairness” — getting it to launch level. CEO Anthony Alcazar says the thought got here to him after a former girlfriend requested for a verdict on which gown she ought to put on — and apparently wasn’t totally pleased together with his “trustworthy opinion”.
“It was at that very second that I assumed to myself, I want there was a solution to give and get trustworthy opinions with out the worry of backlash. Kander was born,” says Alcazar.
Whereas Kander is the primary app for the startup — and Alcazar says its 22-robust workforce doesn’t embrace anybody with prior expertise within the tech business area — he notes they have introduced on Michael Bryzek, co-founder and CTO of Gilt, as an advisor.
“His huge expertise and experience within the tech business has helped Kander tremendously. He has suggested us on each the engineering aspect and enterprise aspect. Our Artistic Director Kenya Kinski Jones and Enterprise Improvement Director Ollie Spano have secured movie star partnerships that may undoubtedly assist for advertising,” says Alcazar.
“Kander is my first app and I’m not a tech man in any respect. I had an concept, a dream, a imaginative and prescient that many individuals believed in and now we’re right here. I’m very grateful to the tech group for all the time serving to,” he provides.
So what about monetization? The app is in fact free. However Alcazar and co see a number of channels for monetizing utilization in future — assuming they will achieve traction with their Tinder for truthful verdicts.
Firstly the polling perform itself might be used to permit corporations to ballot individuals to get trustworthy opinions on their merchandise. So Tinder for market analysis. The staff can also be planning to promote promoting, and — you guessed it — stickers based mostly on superstar personas. Manufacturers will even have the ability to promote by way of paid digital stickers.