JW Participant Brings Its Video Participant To Android Apps
JW Participant, the streaming video firm that (within the phrases of its president Chris Mahl) helps on-line publishers discover “life after YouTube, or life past YouTube,” has made an enormous transfer onto cellular with the overall launch of its Android SDK.
The participant already labored in cellular net browsers, so it wasn’t solely absent from Android. However it will permit publishers to incorporate the gamers immediately of their apps, to customise its look, and to incorporate video promoting.
The corporate raised a $20 million spherical final fall, and it’s additionally releasing some new stats about its progress, together with the very fact its movies reached 1 billion distinctive viewers in December, with ninety four billion performs (up 570 % yr-over-yr) and four billion hours watched (up 640 %). Income for its software program-as-a-service enterprise is up one hundred thirty %.
CEO Dave Otten characterised the Android launch as a part of its “JW In all places” technique, the place publishers can configure a single video participant, then belief that their movies will play on any system. There’s an iOS SDK within the works as properly, however Otten stated it made sense to start out with Android, the place the necessity is bigger, given the number of Android variations and units.
“For lack of a greater time period, that panorama is a multitude,” he stated.
Within the Android press launch, ION Microsystems COO Maximiliano Emmanuelli describes the SDK as “a key a part of our cellular technique,” serving to the corporate “ship beautiful HD journey movies from all over the world.”
Mahl added that shifting to cellular helps the corporate attain a brand new buyer base — among the many early testers, greater than 60 precent didn’t have an present JW Participant license. He additionally highlighted the significance of the corporate’s geographic distribution and help, with early Android clients in Southeast Asia, for instance.
The broader imaginative and prescient for the corporate (beforehand referred to as LongTail Video) isn’t just to offer a video participant, however further instruments for recommending movies throughout the JW Participant community and offering extra transparency round advertisements.
“This isn’t nearly tens of millions of publishers working individually,” Mahl stated. “How do they create collective power for one another, and for shoppers?”