Johnnie Walker Exhibits Off NFC-Powered Sensible Whiskey Bottle

Johnnie Walker Shows Off NFC-Powered Smart Whiskey BottleStacy H. Geiken / Diageo

The artwork of distilling whiskey is centuries previous, however that does not imply twenty first-century tech cannot enter the equation someplace. Within the case of this NFC-outfitted Johnnie Walker bottle, the tech has entered extra on the advertising aspect, however it’s an fascinating software however. The prototype bottle, created by drinks big Diageo and Thinfilm, an organization specializing in printed electronics, makes use of the shut-vary wi-fi tech for every thing from stock to promoting.

The NFC tag is constructed into the label and barely noticeable, just like the RFID anti-theft tags slipped into books. It really works like a wi-fi barcode for monitoring the bottle’s supply and retailer inventory, but in addition lets the customer scan it for coupons, cocktail recipes or perhaps a warning if the bottle has already been opened. In fact, that additionally opens up the potential of "focused and well timed advertising messages," as the corporate’s press launch places it.

There are not any plans to place these sensible bottles on cabinets simply but, however neither is it only a idea merchandise — the sensible bottle shall be on show on the Cellular World Congress conference in Barcelona subsequent week.



—Devin Coldewey
First revealed February 27 2015, 12:37 PM