John Lewis brings Monty the penguin to life with assist from Microsoft and Google

John Lewis brings Monty the penguin to life with help from Microsoft and Google

Yearly, excessive road retailer John Lewis faucets into the hearts of hundreds of thousands of Brits with a brand new Christmas advert. This yr is not any totally different, after it unveiled a brand new £7 million advertising marketing campaign, Monty’s Christmas, which centres on slightly boy referred to as Sam who needs to offer his little penguin mate Monty the present he has been dreaming of — a brand new penguin companion referred to as Mabel. John Lewis’ festive campaigns are likely to drive up its income, and this yr will possible be the identical. Nevertheless, to make sure this stays the case, the corporate is betting on know-how to get mums and dads spending, with slightly assist from their youngsters.

Tomorrow, the retailer will open Monty’s Magical Toy Machine in its flagship Oxford Road retailer in London. Youngsters are invited to deliver their favorite cuddly toy, permitting retailer staff to scan and render them in 3D for his or her (little) house owners to work together and play with on an enormous display. The Telegraph stories that John Lewis has teamed up with Microsoft to create the sales space, which makes use of three DSLRs to photograph the toy (which is suspended in mid-air utilizing wire clips) and snapped 17 occasions to generate a 3D illustration.

These photographs are then processed by an X1 customized constructed pc operating Home windows eight.1, which then shows a digital mannequin of the toy on three seventy five-inch shows outfitted with the newest Kinect sensors. Youngsters can see their toy get up, wave and dance, preserving them amused earlier than their mother and father drag them round the remainder of the shop.

John Lewis brings Monty the penguin to life with help from Microsoft and Google

Google additionally performs a small position in proceedings with “Monty’s Goggles.” John Lewis has taken the search big’s cheap VR idea, Google Cardboard, and used it to create a 360-diploma digital world that includes Sam and Monty. Samsung’s in on the motion too, sponsoring the “Monty’s Den” experiences in shops across the nation and offering Galaxy Tab S’ for teenagers to create their very own penguin-themed Christmas playing cards.

Whereas the know-how-themed reveals are designed to get individuals in via the doorways and make individuals half with their money, John Lewis can also be doing its bit for charity. A Monty’s Christmas youngsters’s ebook narrated by Dermot O’Leary will go stay on the App Retailer and Google Play in the present day, with a proportion of the proceeds going to Barnardo’s youngsters’s charity.

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