Japan’s flip-telephone love affair continues as smartphone shipments shrink
In an alternate universe the place up is down and black is white, extra function telephones get shipped yr-on-yr whereas its alternative, the smartphone, sees gross sales stall. That is apparently what occurred in Japan final yr although, in accordance with MM Analysis Institute. For the primary time in seven years, flip-telephone shipments grew — and grew by 5.7 % to a tough-to-comprehend 10.fifty eight million models. In the identical yr, smartphones models shipped fell 5.three %, right down to 27.7 million. Flip-telephones nonetheless make up a surprisingly giant proportion of telephone gross sales in Japan and it is truly the second yr in a row that the market analysis agency has famous a drop in sensible system gross sales. MM Analysis’s Hideaki Yokota advised Reuters: “Smartphones are additionally peaking when it comes to performance they usually are likely to final a very long time as properly, so there are fewer renewals.”
He added that final yr was a robust yr for renewals inside the subscription cycle; individuals have been trying to substitute their presumably very previous flip-telephone and so this might simply be one remaining hurrah for the flip telephone. Whereas the standard reasonings of an ageing society and the tradition of “galapagos telephones”, expressly designed for Japan, get wheeled out, there some simpler to know the reason why individuals cling to the function telephone collection.
With a scarcity of touchscreen (even a brand new excessive-finish flip-telephone, coming quickly with 4G LTE and entry to Android apps can solely be managed by means of buttons), and usually smaller shows, the battery life (in comparison with smartphones), is way extra manageable. Additionally, with a few of the costliest cell phone contracts on the earth, flip-telephone contracts are notably cheaper — as a result of nicely, you are in all probability not going to make use of a lot knowledge.