iPhones and iPads made up over half of units activated on Christmas
Apple’s nonetheless the king of Christmas relating to devices, however new vacation knowledge reveals some intriguing new developments. iPhones and iPads accounted for over half (fifty one %) of latest units activated throughout Christmas week, however Microsoft’s Lumia units truly made an honest displaying as properly with the third place spot (5.eight % of activations), in response to cellular analytics agency Flurry. Samsung, naturally, got here in second with 18 % of activations, whereas Sony and LG simply barely made it into the highest 4 with underneath two % every. Each Samsung and Android stay the highest smartphone maker and platform general, however the holidays appear to point that, for many shoppers, if you wish to get somebody a pleasant present you are extra more likely to go Apple.
“…For each Samsung gadget that was activated, Apple activated 2.9 units,” wrote Jarah Euston, VP of analytics and advertising at Flurry. “For each Microsoft Lumia gadget activated, Apple activated eight.eight units.”
This yr additionally noticed an enormous bounce in “phablet” activations (units bigger than 5.5-inches, however smaller than 7-inches) through the vacation interval. Whereas Samsung’s Galaxy Word four assuredly had one thing to do with that, the equally giant iPhone 6 Plus performed a fair bigger half: it was one of many prime 5 units activated throughout Christmas. Altogether, thirteen % of units activated have been phablets (in comparison with a measly 4 % final yr). Not surprisingly, the rise of phablets can also be consuming into giant pill activations, which fell from 17 % in 2013 to eleven % this yr.