iOS progress slowed in China within the three months ending January 2016, says Kantar
The speed of progress of Apple’s iOS in city China slowed within the three months ending January 2016, based on the newest knowledge from smartphone market watcher KantarWorldpanel.
Kantar suggests the slowed progress price might partially be right down to extra worth-delicate shoppers ready for Chinese language New Yr promotions in early February.
Regardless of progress slowing to charges final seen in late 2014, Apple remained the preferred smartphone model in China — taking 1 / 4 share (25 per cent) of gross sales.
Based on Kantar, the iPhone 6s, iPhone 6s Plus and iPhone 6 have been one of the best-promoting smartphones in city China.
This time final yr the market watcher recorded Apple taking a document quarter share of the world’s largest smartphone market. So Cupertino has a minimum of maintained its share on the yr in the past interval, at a time when the Chinese language cellular market general is rising at a lowered fee. Final summer time, for instance, analyst Gartner famous the area was displaying indicators of saturation and slowing progress in cellular.
The second hottest smartphone model in China — Huawei — is closing the hole with Apple, with Kantar pegging it as capturing 24.three per cent of gross sales over the identical interval. Whereas third positioned Xiaomi, which earlier this yr reported failing in need of its formidable gross sales targets, dropped 10.2 proportion factors over the identical interval.
In accordance with Kantar, Huawei additionally put in a robust efficiency in Europe, remaining the second hottest Android band and rising its share to 14 per cent within the three months ending January 2016, up from 5 per cent within the yr in the past interval. The Chinese language OEM is predicted to unveil a brand new flagship smartphone early subsequent month, on April 6.