Introducing .nyc: New York Metropolis to get its personal prime-degree area
New Yorkers are notoriously pleased with their metropolis, and what higher approach to present hometown love than with a .nyc handle? In response to Mayor Bloomberg’s official Twitter account, that may quickly be attainable for Massive Apple residents. The simply-launched web site for the “final New York Metropolis handle” (har, har) says the prime-degree area will assist native companies’ visibility in search outcomes, along with eliminating all doubt as to the place you reside. “Companies, organizations and residents” can be eligible for the TLD, with registration starting in late 2013. When it launches, .nyc would be the first metropolis in america to obtain a geography-based mostly area. Did you assume New York would accept something much less?
MAYOR BLOOMBERG AND SPEAKER QUINN ANNOUNCE NEW UNIQUE .NYC WEB ADDRESS FOR NEW YORKERS AND BUSINESSES
New York Turns into One of many First Cities within the World to Have a Prime-Degree Area, One of many Aims of New York Metropolis’s Digital Roadmap
Mayor Michael R. Bloomberg, Metropolis Council Speaker Christine C. Quinn, Chief Digital Officer Rachel Haot, Media & Leisure Commissioner Katherine Oliver, Chief Info and Innovation Officer Rahul N. Service provider, Small Enterprise Providers Commissioner Robert W. Walsh, and Metropolis Council Member Gale A. Brewer right now introduced that the Metropolis of New York has been accredited for its personal geographic prime-degree area – .nyc – which can permit New Yorkers and guests to simply discover native companies, providers and knowledge on-line. A .nyc handle will present that a enterprise or particular person is situated in New York Metropolis and determine merchandise and organizations serving the New York Metropolis group. The Metropolis of New York is likely one of the first cities on the earth to be granted a geographic prime-degree area by the Web Company for Assigned Names and Numbers (ICANN), the nonprofit personal group answerable for overseeing the distribution of IP addresses and domains. The approval of .nyc comes as ICANN expands the variety of generic prime-degree domains past extensions like .com, .org and .edu. In her 2009 State of the Metropolis Speech, Quinn referred to as for the creation of a prime-degree area identify for New York Metropolis.
“Having our personal distinctive, prime-degree area – .nyc – places New York Metropolis on the forefront of the digital panorama and creates new alternatives for our small companies,” stated Mayor Bloomberg. “They will now be capable of determine themselves as related to New York Metropolis, one of many world’s strongest and most prestigious manufacturers.”
“With a brand new prime-degree area identify, New York will not simply be the best metropolis on the planet – we’ll even be the best metropolis on the web,” stated Council Speaker Christine C. Quinn. “The Council first acknowledged the good potential in establishing the .nyc area identify and I’m thrilled to announce that our collaboration with the Bloomberg administration has achieved actual outcomes for New Yorkers. The addition of a .nyc suffix will give small companies and residents the prospect to safe their very own metropolis-themed, private area identify and generate hundreds of thousands of dollars in income for the Metropolis. I need to thank the Division of Info Know-how and Telecommunications, New York Metropolis Chief Digital Officer Rachel Haot and former and current chairs of the Council’s Committee on Know-how, Council Members Gale Brewer and Fernando Cabrera, for his or her management on this problem.”
“Pursuing the .nyc prime-degree area has been a objective of Mayor Bloomberg’s Digital Roadmap from the beginning, and this caliber of innovation retains New York Metropolis on monitor to turning into the world’s main digital metropolis,” stated Rachel Haot, Chief Digital Officer. “Our digital technique is concentrated on enhancing the lives of New Yorkers via investments in know-how infrastructure, schooling, knowledge, engagement and business. The introduction of .nyc will spur unprecedented native civic and financial exercise.”
With a purpose to register for a .nyc area, registrants should have a main place of residence within the Metropolis of New York with a bodily handle or a “bona fide presence” within the Metropolis of New York, which means often performing lawful actions inside the metropolis and sustaining an workplace or different facility within the metropolis. Small companies would additionally be capable of use a .nyc area to permit clients to know the place they’re situated with a purpose to higher construct their on-line id. Registration for .nyc addresses will open in late 2013 and costs are to be decided. Further info is accessible at www.mydotnyc.com.
“The brand new .nyc area will assist promote small companies all through the 5 boroughs in ways in which would not have been potential earlier than,” stated Commissioner Oliver. “By branding themselves as .nyc, native companies will ship a robust message to their clients that they’re a part of the group in addition to a part of a rising financial system.”
“The introduction of .nyc as soon as once more demonstrates New York Metropolis’s management in advancing digital engagement for its residents, organizations, and companies,” stated Chief Info and Innovation Officer Service provider. “And the Division of Info Know-how and Telecommunications is happy to play a task in serving to New Yorkers personal a digital piece of the world’s biggest metropolis.”
“Small companies profit from a robust on-line presence, and the .nyc area will give New York Metropolis’s small companies an additional increase by making them extra accessible and permitting them to construct off the NYC model,” stated Commissioner Walsh.
“From the times of ‘The Huge Apple’ to the digital age, New York Metropolis has lengthy been the most effective-recognized model on the planet,” stated Council Member Brewer. “That is why immediately I’m excited to hitch with the Mayor and Speaker Quinn to announce that the Metropolis has succeeded in buying the area identify .nyc. Again in 2008 I launched a Metropolis Council Decision in help of the .nyc acquisition. We held a listening to on its potential advantages, and it’s deeply gratifying to see our efforts come to fruition right now. The .nyc area may have quick and lengthy-time period advantages. NYC-based mostly entities can apply for a .nyc model to affirm their New York cachet, shoppers can seek for companies that provide regionally-made items, and metropolis service suppliers can create distinctive .nyc domains that determine their native roots. I applaud Mayor Bloomberg, Rachel Haot, DoITT Commissioner Rahul Service provider, and Speaker Quinn for his or her efforts, and I sit up for working collectively to make sure that all New Yorkers uncover this large new alternative to model their items, providers, and concepts as uniquely New York.”
“On-line search is more and more pushed not solely by what a enterprise does, but in addition the place it’s situated,” stated Ken Hansen, Common Supervisor for .nyc Registry Providers for Neustar, which can function .nyc on behalf of New York Metropolis. “A .nyc handle will allow New Yorkers to simply discover native companies, providers and knowledge on-line.”
The highest-degree area will present New York Metropolis authorities entities, small companies, nonprofit organizations and residents with an internet id that establishes their location and allows group collaboration and communication. Launching a geographic prime-degree area is a vital a part of New York Metropolis’s digital technique as outlined within the Digital Roadmap by serving to residents find authorities providers extra simply on-line, encouraging the invention and progress of native companies, selling tourism all through the Metropolis’s 5 boroughs and spreading the picture of New York Metropolis around the globe. A .nyc handle additionally makes it simpler for customers to discover a search outcome situated in NYC.
The Metropolis of New York is working with a specific registry vendor, Neustar, who’s overlaying all the Metropolis’s prices related to acquiring the highest-degree area, which features a $185,000 software payment and all know-how providers and advertising bills related to the highest-degree area. In March 2012, the Metropolis of New York utilized to ICANN for management over the administration and administration of the .nyc area, and in Might 2013, ICANN introduced its choice.