Interval Tracker App Clue Will get $7M To Construct A Platform For Feminine Well being
Berlin-based mostly Clue, which makes a interval tracker app designed to let ladies maintain tabs on their month-to-month cycles and assist predict their fertile window, has closed a $7 million Collection A spherical, with funding from New York’s Union Sq. Ventures and London-based mostly Collection A fund Mosaic Ventures. The brand new spherical brings Clue’s complete raised to-date to $10 million.
Clue launched its app in 2013, and says it now has greater than two million lively customers on Android and iOS in over one hundred eighty nations. It’s at present out there in 10 languages.
In addition to monitoring durations, Clue customers also can select to hold tabs on different hormonal modifications happening throughout their month-to-month cycle, comparable to low or excessive intercourse drive or PMT associated signs corresponding to low power ranges or insomnia. The app additionally lets customers document once they had intercourse — helpful knowledge to correlate together with your fertility window for those who’re making an attempt to get pregnant.
Whereas there are a variety of interval tracker apps out there, co-founder Ida Tin says Clue has a extra formidable goal than most — and talks when it comes to constructing a “platform for feminine well being”.
“What we need to do is principally bringing this entire superb area of feminine well being into the entire age of knowledge,” she tells TechCrunch. “Seeing how we will combine all types of knowledge streams from numerous sensors and so forth and convey this all collectively and provides ladies a very highly effective option to perceive what’s happening of their our bodies.”
In a weblog publish saying the brand new financing, Clue says it is going to be utilizing the brand new funding to gasoline progress by increasing its function set, hiring extra employees and creating new markets.
Fleshing out Clue’s plans, Tin added: “The primary factor we need to work on is just deepening the insights that ladies can get from the info. So getting even higher at working with the info we now have to make predictions extra correct. And in addition making notifications extra superior and extra contextual.”
The accuracy of Clue’s predictions will differ relying on the consumer’s cycle — so ladies with very common month-to-month cycles will possible get extra correct fertility predictions than these with irregular cycles. Offering customers with a way of how correct the app’s predictions are for his or her specific cycle can also be on the roadmap, says Tan.
“These are a few of the issues we will now begin exploring now as a result of now we actually have an enormous knowledge set, and we will additionally begin doing our personal medical analysis in it,” she says. “As an example the app will be capable of say it seems like your cycle seems to be to be falling into this specific sample — so for this specific sample these and these and this stuff is perhaps related to trace — or your accuracy shall be so and so since you fall into this class. So we will say for you particularly your accuracy might be inside this vary.”
Clue has additionally been approached by a number of universities interested by working with its knowledge on research round feminine reproductive well being points. Tan says it’s working with a number of at this stage, together with Stanford, Columbia in New York, the College of Utah and Washington College. (Through the on-boarding course of Clue customers are additionally requested whether or not they need to choose in to being contacted to take part in particular analysis research.) The alternatives for analysis are clear.
“Most girls nonetheless don’t actually know what’s happening with their reproductive well being and that’s an enormous alternative as a result of it’s an space the place very huge life selections are made, and there’s numerous feelings round it, and it’s impacting our well being in lots of, some ways and it’s impacting our on a regular basis life in some ways, and our relationships as properly. So it’s not a ‘good to have’; it’s a ‘have to have’ sort of space. And there are not any gamers which have actually managed to unravel this in a very fulfilling method. And that’s what we’re making an attempt to do,” provides Tan.
“One factor we’re already taking a look at is bleeding patterns in relation to IUDs [intrauterine contraceptive devices]. After which there are issues individuals are interested by — like do you bleed along with different ladies in the identical cycles, or are you able to time making an attempt for a boy or woman should you’re making an attempt to get pregnant. So these extra sort of ‘way of life’ sort questions, which I feel we will conduct some actual science round. However these are simply sort of the ‘mild finish’ — it’s all the best way from these sorts of issues to extra medical [questions like] do individuals who expertise heavy PMS do additionally they expertise heavy bleeding, as an example? What sort of correlations do we discover?”
Has it been straightforward to boost funding with a pitch to construct a heath-targeted platform that has potential relevance to the lives of some 50 per cent of people on the planet? “No it has not been straightforward,” says Tan. “I do assume that this subject of feminine well being and reproductive well being is exploding, and I feel we’re going to see so many cool services on this area, and they’re going to be funded, however I nonetheless assume that could possibly be accelerated massively.
“I nonetheless assume there’s plenty of buyers who will say that it’s fascinating, however they don’t write the verify…”
In what is probably one thing of a associated ‘penny-drop’ second, Apple corrected a obvious feminine well being oversight in its personal Well being app this summer time by lastly including interval monitoring.
“We’d like extra feminine companions in fact,” provides Tan, on the funding level, after I deliver up the gender imbalance within the VC companies fueling the tech business.
Markets sensible, Tan says Clue’s foremost focus at this stage stays Europe and the U.S. (which is presently it’s largest market), with LatAm and Japan additionally “fairly fascinating” at this stage. It’s additionally taking a look at India with a view to determining whether or not there’s a chance to do one thing from “extra of an schooling/international good” viewpoint, she provides.