Intel groups up with ESPN to construct related snowboards
Intel has introduced that it is doing offers with two corporations that’ll put its tiny pc module, Curie, in loads of motion sports activities gear. The primary is with ESPN, the community that is masking the 2016 Winter X Video games later this month. The agency is putting in Curie modules into the snowboards used for the Males’s Slopestyle and Huge Air competitions. The hardware will transmit actual-time knowledge about athlete efficiency, resembling bounce peak, in-air rotation and the drive that they hit the bottom with. These stats will then be pushed to the TV studio for commentators to deliver up when discussing every participant’s possibilities.
As well as, the agency has shaken arms with Pink Bull Media Home to assist put Curie know-how into numerous different sports activities-associated gear. We have already seen how Intel has crammed a Curie module right into a BMX bike to assist riders enhance, and given what number of actions Purple Bull sponsors, we’re positive that a lot extra might work.
You is perhaps questioning why Intel has abruptly turn into obsessive about motion sports activities and BMX stunts, which is not proof of a mid-life disaster. The agency is dealing with as much as the difficulty that its core enterprise as a chipmaker for PCs and laptops is turning into more and more irrelevant. As gross sales of such units development downwards, Intel’s woes start to extend, and its final financials noticed a 6.three % drop in revenue. As such, it must get its merchandise adopted by different industries, similar to money-wealthy motion sports activities followers.