Indiegogo rebrands charity as Generosity(.com)

Indiegogo rebrands charity as Generosity(.com)

Indiegogo will rebrand Indiegogo Life, its service to boost cash for good causes, as Generosity.com. Launching later as we speak, the platform will cost no charges, set no deadline and use Indiegogo’s backend to run every marketing campaign, a lot because it has accomplished for the previous yr. The location will (re)launch with 4 new excessive-profile initiatives that require your money, together with serving to Syrian refugees begin new lives and funding STEM schooling for women. It is one other excessive-profile break with rival crowdfunding website Kickstarter, which needed to break its personal guidelines to launch a marketing campaign to assist Syrian refugees. It is also fascinating that Indiegogo has opted to take its identify off the service, maybe displaying a level of self-consciousness that its on-line fame is not the perfect.

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