Imogen Heap is utilizing digital foreign money tech to vary music
Imogen Heap is no stranger to utilizing bleeding-edge know-how to carry out music, however she’s now utilizing it to vary the way you purchase music. Her Mycelia undertaking not solely lets artists promote music on to followers, however makes use of blockchains (the identical know-how behind digital currencies like Bitcoin) to get the type of knowledge that may usually require the assistance of a label. It’d embrace credit and utilization rights, and will monitor issues comparable to the place and when individuals play a given tune — if a track is actually fashionable with Australians, you will realize it with out asking anybody else.
Heap does not see Mycelia as an entire alternative for present music streams and gross sales (she’s speaking to Spotify about it), however she does consider it might upturn the business. Artists would deal with the gross sales and knowledge themselves, limiting the labels to advertising. In impact, you’d have extra management over your music profession.
The know-how is a methods off (there is a hackathon in early April to assist get it going), and the way properly it really works is up within the air. Simply how a lot knowledge will musicians get, for instance? How straightforward will it’s to implement? We have reached out to Heap for extra particulars. If it does work as promised, although, it might assist indie artists make a dwelling whereas resisting the temptation to make a cope with a serious writer.